SAMPLE DATA — these numbers are invented to show how this page works.
Results
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Most shoppers meet your mascot. One in ten, picked at random, does not. Comparing the two shows what it changes.
Shoppers who met it––
Emails collected––
Reactions shown–across all visits
Taps on the mascot–shoppers played with it
With your mascot vs. without
Each row compares shoppers who met your mascot with the random group who didn't.
With mascotWithout (control group)
What it did most
The moments your mascot reacted to.
Fair testShoppers are put in a group at random on their first visit and stay in it.
"Clear result"Needs at least 200 shoppers in each group and a difference that is very unlikely to be chance.
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